Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 31, 2019 Declining Confidence & Privacy Regs Concern Marketers   A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year. More… SPONSORED BY: Customer experience can no longer be left to chance…

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 25, 2019 A Revealing Campaign: Beauty Unaltered at CVS Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all. More…   SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest and most prestigious recognition…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 29, 2019 Declining Confidence & Privacy Regs Worry Marketers in 2019 A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the coming year. More… SPONSORED BY: The 2019 Ex Awards Welcome to…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 24, 2019 CMO Q&A: Riskonnect’s B2B Software Marketing Challenges CMO Andrea Brody shared the opportunities and challenges the Atlanta-based firm faces in connecting with B2B decision makers. More… SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest and most prestigious recognition…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 22, 2019 Hiring Qualified Marketing Talent is Challenging in 2019: Survey New research indicates that hiring to fill open marketing positions might take longer than you think. More…   SPONSORED BY: Experiential Marketing Summit 2019 Join more than 1,800 marketers for the event…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 18, 2019 Hotels.com Calls for Super Bowl Fans to Make Game Day Babies If it’s up to Hotels.com there will be a baby-making boom following the rush of Super Bowl LIII. More…   SPONSORED BY: The 2019 Ex Awards Welcome to the…