Search Results for: experiential marketing

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.

  Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.

  Thursday November 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. A PC Gamer gaffe reminded the games industry just how much work we have left to do in order to make sure we’re properly recognizing the contributions of women and underrepresented persons in games. To celebrate […]

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

  Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]

  Thursday November 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. PC and console gaming revenues have hit $95.2 billion for 2023, according to the latest report from game analytics and insights firm Newzoo. Additionally, all but one of the 20 most-played games in terms of monthly […]

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

  Thursday October 26, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit brought together hundreds of industry stakeholders this week for dozens of panels, hours of networking, and a refreshing reset on conversations about how to reach Gen Z, build new revenue […]