The global campaign "Back to the Bar" will send thousands of employees out to bars to promote Bacardi spirits.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 17, 2019 New Campaign Puts Shutterstock’s Assets Into Focus Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library. More… SPONSORED BY: The 2019 Ex Awards Welcome to the…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 15, 2019 2019 Trends: Martech Spending Continues to Rise The upwards trend in martech spending will continue, but many companies still aren’t confident they’re getting the best bang for their buck. More… SPONSORED BY: The 2019 Ex Awards Welcome to the world’s…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 8, 2019 Red Sox CMO on the Team's 2019 Marketing Plays Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans. More…   SPONSORED BY: Experiential Marketing Summit…

A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 10, 2019 Aflac Highlights What It “Isn’t” to Showcase What It “Is” A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand for consumers and insurance professionals. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2019 PepsiCo's Scott Finlow on How Tech is Reshaping Marketing PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty. More…   SPONSORED BY: 7 Inspiring Email…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 4, 2019 Presenting the 2019 CM200 Check out our exclusive new listing of the country's top 200 brand activation and B2B agencies, chosen by the editors of Chief Marketer More…   SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest…

Catch up on your end-of-year reading with our top 10 most popular articles of 2018

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 3, 2019 Martech Spending Continues to Rise in 2019  The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck. More… SPONSORED BY: The 2019 Ex Awards Welcome…