Search Results for: content marketing
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Agencies
New Mobile Website Helps Deb Shops Improve Search Experience
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
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Social
Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
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Agencies
Engaging Audiences With Customer Experience Apps
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
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SlideShare Gets Friendlier for Content Marketers by Introducing an Optimized Infographics Player
Infographics are, for better or worse, all over the Web these days. They offer marketers a visually charged way to quickly and simply convey loads of information, a boon in this era of content marketing, all things images and short attention spans. So it’s not surprising that SlideShare, owned by content-focused LinkedIn, has announced a […]
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Social
LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories
Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.
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Agencies
Event Marketing is Celebrity Cruises New Model
Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.
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Agencies
B2B Marketing Becomes More Content Driven
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
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Agencies
Are There Rewards for Taking Risks in Marketing?
A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.
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Agencies
Don’t Abandon Outbound Marketing Just Yet
Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.
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