Search Results for: content marketing

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

Check out these interviews with featured B2B LeadsCon presenters.

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture […]

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

Infographics are, for better or worse, all over the Web these days. They offer marketers a visually charged way to quickly and simply convey loads of information, a boon in this era of content marketing, all things images and short attention spans. So it’s not surprising that SlideShare, owned by content-focused LinkedIn, has announced a […]