Learn how NASA is building social colonies to raise awareness.

We recently asked four of the 2014 Marketing Edge “Rising Star” honorees for their thoughts on building a marketing career and the types of creative that get their attention.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 18, 2014   Top 5 Marketing Technology Skills in Demand Is your marketing department optimizing all online customer touch points? If not, your team may not have the skills necessary to do the job.  Here are the five top…

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 10, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat is out with its first men’s care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny…

MITX and HubSpot have formed a partnership to unify their FutureM and Inbound conferences this September 15-18 at the Boston Convention & Exhibition Center.

Chief Direct Marketer July-16-2014 View Web Version July 16, 2014   NASA’s Giant Step in Social Media NASA is building social colonies to raise awareness. Parago's Rodney Mason shares a first person account of how NASA is connecting with social influencers, and the lessons you can learn from their experience. More… SPONSORED BY: America's Test…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 15, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men's sunscreen. More… SPONSORED…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 10, 2014   B2B LeadsCon and LeadsCon NY: Speaker Previews Chief Marketer is proud to help program B2B LeadsCon this Aug. 14-15 in New York. Check out these preview interviews with some of the stellar industry experts lined up…

Chief Direct Marketer View Web Version July 9, 2014   How to Make Events Work Harder The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, they represent 28% of the total marketing budget.  More… SPONSORED BY:…