Mobile commerce
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Agencies
4 Mobile & Tablet Best Practices for Customer Engagement and Sales
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
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Agencies
Is Location a Vital Data Point in Mobile Targeting?
Should location really be at the center of your mobile targeting and media delivery strategy?
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Agencies
Marketers Need to Improve Mobile Infrastructure: Report
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
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Agencies
CM Asks….What’s Your Favorite App?
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
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Agencies
iBeacons, Apple’s Passbook and Customer Engagement
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
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Agencies
Creating Mobile Apps for B2B Sales & Marketing
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
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Agencies
4 Tips for Improving Your Mobile Data Strategy
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
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Agencies
Increasing Conversions by Improving the Mobile Experience
The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.
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Agencies
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
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Agencies
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
