Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 1, 2014 How to Make Events Work Harder The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, events represent 28%…
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 27, 2014 Getting the Most Out of Marketing Automation Millennials and their Love for Loyalty Programs Ritz-Carlton Leads in Shift in Social Strategies Marketing Technology: Are…
Here's a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.
Get the update on how video marketing can hit the bullseye and ROI way better than text.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 26, 2014 What Do You Want Your Content Marketing to Achieve? Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn. B2B LeadsCon speaker Rebecca Lieb of Altimeter offers…
Chief Direct Marketer View Web Version June 25, 2014 How Marketing Technology Can Stop Consumer Disconnect Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone. LeadsCon New York will feature marketing tech solutions to help bridge that…
The role that voice and the phone call play in marketing and sales success has never been bigger. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and thanks in part to the popularity of smartphones, that number is expected to reach 70 billion by 2016.
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.