Search Results for: loyalty

With the approach of holiday shopping season, Daniel Elad, Chief Strategy Officer of TheViewPoint, offers a look at key CTV viewer groups – their psychological peculiarities, content preferences, interests, and purchase habits –  to help brands define the right approach to their target audience. Connected TV is one of the cornerstones of the digital television […]

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Three ways brands can implement technology to help streamline and control the customer experience.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

How ecommerce businesses can enhance customer engagement and increase sales.

Five ways global brands can succeed in diverse local markets.