7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.

CM Weekly for the week of March 17, 2019 Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe. Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in…

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.

International Women's Day brings brands out in force—Bud, Celebrity Cruises, The Body Shop and many others—to celebrate women.

From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

A new report reveals some surprising insight that debunks commonly held beliefs regarding incentive-based marketing.