Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 31, 2019 Declining Confidence & Privacy Regs Concern Marketers   A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year. More… SPONSORED BY: Customer experience can no longer be left to chance…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 25, 2019 A Revealing Campaign: Beauty Unaltered at CVS Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all. More…   SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest and most prestigious recognition…

Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 29, 2019 Declining Confidence & Privacy Regs Worry Marketers in 2019 A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the coming year. More… SPONSORED BY: The 2019 Ex Awards Welcome to…

With the new "Grow Young" campaign, Sun-Maid has big plans to pull itself back up into the sunshine targeting a growth goal of $100 million in five years.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 24, 2019 CMO Q&A: Riskonnect’s B2B Software Marketing Challenges CMO Andrea Brody shared the opportunities and challenges the Atlanta-based firm faces in connecting with B2B decision makers. More… SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest and most prestigious recognition…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 22, 2019 Hiring Qualified Marketing Talent is Challenging in 2019: Survey New research indicates that hiring to fill open marketing positions might take longer than you think. More…   SPONSORED BY: Experiential Marketing Summit 2019 Join more than 1,800 marketers for the event…