Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not...
A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.
Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty…
Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of the largest affiliates. It...
When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that - the media spend. Customer acquisition comes in two parts, though - the end user and the...
It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.
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If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.
Some businesses can survive with a once-a-year customer visit pattern. Swimwear vendors and Christmas tree sellers come to mind. Restaurants have a harder go of it. “We were considered a destination restaurant,” says Rafael Barbosa, marketing manager for Fire + Ice, a small chain of grilled-at-your-table eateries. “Bachelorette parties, birthdays. We weren’t considered a restaurant…