Search Results for: content marketing

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.

7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.