Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 19, 2014 Keys to Creating Killer Content Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they're…
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Data is an integral and constant component of any successful app marketing campaign.
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 17, 2014 Partnerships Key to Business Success: Report Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network. More……
Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.
Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most…
Chief Direct Marketer View Web Version September 17, 2014 Creating B2B Video to Support the Buyer’s Journey Most B2B marketing videos don’t support the buyer’s journey because they are product-centric. Learn how to shift your online video approach to give buyers what they really need to make an informed decision. More… SPONSORED BY: Target…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 16, 2014 Using Social Proof to Boost Conversions Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions. More… SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact…