Search Results for: content marketing

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.