Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 4 2014 Six Tips for Better B2B Social Marketing What's more important, content or context? Do your contacts at LinkedIn want to see your wedding photos? What's the best way to go global? Here’s what some of the experts…
Chief Direct Marketer 9-3-14 View Web Version September 3, 2014 Emails We Love: Back to School Round-Up Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox. Here's how we graded some recent back-to-school email efforts from…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 2, 2014 Marketing Apps Get Users Engaged Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes. Learn how these apps can boost user engagement and your ROI. More… SPONSORED BY:…
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 25, 2014 Why Social Media Influencers are a Valuable Asset for Your Brand Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips. More… SPONSORED BY: Attend DMA2014’s Strategic Summit…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 29, 2014 Biting Into Burger King’s Tim Horton’s Deal, Eh Will Burger King make Tim Horton's less Canadian? On the Big Fat Marketing Blog, we round up some of the best coverage on the acquisition and share our…
Chief Direct Marketer View Web Version August 27, 2014 Four Features Every Product Demo Should Have You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it. Here are four things your product demo needs to…
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.