Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies…

Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they're creating and promoting the right content.

Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.

Marketers should use research that first answers a common question to get people's attention, and also must decide what type of research they'd like to become known as a source for. Keeping messages simple and clear is also key.

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

Chief Direct Marketer View Web Version September 24, 2014   Perfect Your Outbound-Inbound Marketing Balance Life is about balance—and so is marketing. Grant Johnson shares ideas on how to create the ideal inbound-outbound marketing balance for your brand.  More… SPONSORED BY: Target influential decision makers w/ CFO Magazine Contact Danielle Zaborski  914.368.1090 Driving Engagement with…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 23, 2014   Keurig Brews Experiences to Target College Market Keurig is embracing social and experiential tactics to promote the brand on campuses, including a tailgate tour, product sampling and discounts. More… SPONSORED BY: Our industry loves buzzwords.   See them…