Search Results for: content marketing

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

Webinars have an image problem with B2C marketers—here’s why that needs to change.