Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

Chief Direct Marketer View Web Version October 1, 2014   4 Mobile & Tablet Best Practices for Customer Engagement and Sales Location-based technology, AR and other tactics can bring your mobile marketing plan to life. Discover how you can maximize your mobile data for increased engagement and ROI.  More… SPONSORED BY: Expand Your Reach &…

Simply having B2B content isn't enough. To be successful, you need a plan.

It's never too early to start looking forward, and with budgeting season here ClickZ's Aaron Kahlow has a list of seven essential planning ideas for the year ahead.

Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

Twelve tips for marketers embarking on digital programs in the year ahead, from blogging to social strategies.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 30, 2014   Big Data for Mobile Marketers Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers. More… SPONSORED BY:…

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently "followed them around the web" wherever they went.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 26, 2014   Special Report: B2B Content Marketing Having B2B content isn’t enough—you need to have a plan. In this special report, discover: What you need for a winning content marketing strategy, ideas for creating the best content to…