Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 12, 2014   2015 Social Trends to Watch Look for increased personalization, more metrics and bigger spends in social media marketing for 2015. More… SPONSORED BY: How to Drive Webinar Registration and Attendance Free Webinar On-Demand Increase the effectiveness…

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Today, listening to your customer—and tailoring your marketing based on what they are saying—is more important than ever. In this special report, discover:

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 11, 2014   5 Do’s and Don’ts For Social Media Training Your employees are out and about on social media. But do they really know how you want them to represent your brand? Here are five do’s and don’ts for…

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

Marketers who leverage content marketing, social media and SEO strategy in concert are seeing big payoffs as a result.

Chief Direct Marketer View Web Version December 10, 2014   Four Critical Success Factors for Omnichannel Marketing True omnichannel marketing requires thinking differently about people, processes and technology. Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy. More… SPONSORED BY: Ensure TCPA compliance with over…