Search Results for: content marketing
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Digital
ROI Better for Video than Text
Get the update on how video marketing can hit the bullseye and ROI way better than text.
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Agencies
Global Brands and Local Lead Gen Challenges
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
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Data & Analytics
The Rubber Band Theory of Better Marketing Behavior
Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
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Agencies
Optimizing Lead Gen Efforts With Killer Calls to Action
Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.
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Are You Using Tech Solutions to Boost Your Marketing ROI?
Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions.
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Digital
Popular Styles of “Explainer” Videos
Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.
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Agencies
Maximizing Your Mobile Traffic — 3 Tips
Engagement should be instant for mobile campaigns in order to capture and convert leads.
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Agencies
Does Targeted Push Text Work Better than Broadcast? Report
This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.
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Deploying and Investing in Tech
New SiriusDecisions research shows more companies are investing in marketing technology, with web and marketing analytics tech being the two most popular solutions being deployed.