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How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
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2015 marketing predictions come in all shapes and sizes. Here's a few insights to chew on.
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Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.
The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add [email protected] to your address book or your safe sender list! Click Here for more details. View Web Version December 17,…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 16, 2014 2015 Social Trends to Watch Look for increased personalization, more metrics and bigger spends in social media marketing for 2015. More… SPONSORED BY: CASL Mythbusters: How to Legally Send Emails to Canada December 17, 2014 @…