How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
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Three Ways to Improve Your 2015 Mobile Strategy
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
Chief Marketer Tech Talk 12-23-14
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Is Your Refrigerator About to Email You? 2015 Marketing Predictions
2015 marketing predictions come in all shapes and sizes. Here's a few insights to chew on.
Chief Marketer This Week 12-19-14
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add [email protected] to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
2015 Social Trends to Watch
Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
Tips for Boosting B2B Sales
For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.
SEO Best Practices for 2015
The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.
Chief Direct Marketer 12-17-14
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add [email protected] to your address book or your safe sender list! Click Here for more details. View Web Version December 17,…
Chief Promo Marketer 12-16-14
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 16, 2014 2015 Social Trends to Watch Look for increased personalization, more metrics and bigger spends in social media marketing for 2015. More… SPONSORED BY: CASL Mythbusters: How to Legally Send Emails to Canada December 17, 2014 @…