Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 08, 2014 Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer…
On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 05, 2014 Content Personalization & Online Success The ability to personalize content is becoming fundamental to online success in marketing, according to research from Ecoconsultancy and Adobe. More… SPONSORED BY: B2B Big Data Turn big data into an…
Chief Direct Marketer View Web Version December 3, 2014 Mobile Fuels Cyber Weekend Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday. More… SPONSORED BY: Harts Energy: Your Key Decision-Makers from…
A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 2, 2014 Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location. The personalized attention is boosting ROI and increasing customer transactions. More… SPONSORED…
Understanding your target audience's needs and delivering what they want is more important than ever for marketers.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
Leveraged properly, creative content can level the online playing field for marekters of all sizes.
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.