Connecting With Millennials Requires a New Approach
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
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5 Ways Empowered Consumers Will Change Marketing in 2015
Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers.
Chief Marketer This Week 2-6-15
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Inside the 2015 Marketing Tech Landscape
Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.
Nike Uses Content Marketing Videos for Internal Communications
Content marketing videos play an important role as an internal communications tool for Nike.
2015 B2B Marketing Outlook
It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI.
Chief Business Marketer 2-5-15
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Kicking Super Bowl Spots Far Beyond the End Zone
Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
Chief Direct Marketer 2-4-15
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Chief Marketer Tech Talk 2-3-15
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