Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
Web Content Management (WCM) is multi-faceted toolkit for building, managing, delivering, and optimizing digital experiences. This detailed Forrester Wave model assesses the vendors of WCM and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 25, 2015 5 Data-Driven Ways to Optimize Holiday Marketing Sure, your holiday marketing plan was finalized months ago. But there are still small adjustments e-tailers can make that can have a big impact before Santa makes his arrival. Here's 5 ways to make your holiday marketing…
Forbes.com asks CEOs, CMOs and executive recruiters what their predictions are for CMOs, and marketing departments in general, for 2016.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 24, 2015 Presenting the 2015 IM+T Award Winners! Congratulations to the winners of Chief Marketer's 2015 Integrating Marketing + Technology Awards! IM+T celebrates brands and their partners that have embraced marketing technology solutions. Read more about…
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 20, 2015 Chinese (Somehow) Attach Models to Buses for Marketing Stunts It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these…
To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”
Lists featured this week include Olive Juice Kids and Valley Naturals.
A slew of legal and compliance issues arose in a new survey with many of the issues involving the marketing space. Here are 6 risks you need to know about.