Search Results for: data

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

KFC and NZ Post are testing a program to increase postal revenue and loyalty.

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.

To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.

The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.