Search Results for: data

A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.

To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .

Need to catch up on what’s doin”? Here’s our reader’s top picks for March.

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

KFC and NZ Post are testing a program to increase postal revenue and loyalty.

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.

To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.

The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.