You can’t expect disengaged channel partners to build engagement around your brand. Here's 3 tips to get them on your side.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2015 Why Healthcare Marketing Needs to Catch Up Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could. Learn why healthcare marketers need to get more innovative or risk losing marketshare. More… SPONSORED BY: Connect with 863,000+ Affluent Subscribers with Forbes…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 1, 2015 The Power of Influencers Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture…

Lists featured this week include Sturbridge Yankee Workshop PIP and Labwrench Business Email.

E-marketers can make still make small adjustments that can have a big impact before Christmas. Here's 5 ways to make your holiday marketing more merry.

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Today’s customer expects a customized experience at all times. This means marketers must be able to analyze data and act on it in real-time. For many organizations, marketing cloud solutions are the key to making that a reality.

Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.

Here are eight trends for 2016 to put your money on.