As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

Corona's “O' Tannenpalm” holiday beach spot has been running for 25 years. Here's the story behind it, including interviews with the spot's creator.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 9, 2015 Run a Marketing Team like LeBron James Plays Basketball Is your marketing team ready to win? As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 8, 2015 Why Online Video Autoplay is Killing Viewability Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view. Learn why you…

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

Lists featured this week include Greenhouse Catalog Blow-In and The Fire Store.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 4, 2015 4 Advantages to Storytelling Marketing Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling. More…   SPONSORED BY: The…

Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 3, 2015 Engaging Channel Partners to Drive Revenue: 3 Tips You can’t expect disengaged channel partners to actively promote your brand. Here's 3 tips to get them on your side and help boost revenue for everyone. More……