Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 28, 2015 Peace Talks in the Burger Wars Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite. Learn why McD's wasn't hungry for a McWhopper. More……

Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.

Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

B2B buying decisions don’t happen in an instant. They’re the result of multiple touches, in multiple platforms, over days, weeks, months, and sometimes, even years. Nurturing leads in this type of an environment has numerous challenges.

Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.

With all the content marketing going on, there’s bound to be ‘content block.’ The infographic identifies six tried-and-true tactics to bust the block.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2015 For Better SEO, Focus on Clear Goals and Strong Site Design Knowing what to measure and having goals is key to better SEO. Get the scoop on how to improve your search strategy from Jim McKinley of 360Partners, live from B2B LeadsCon. More… SPONSORED…