2401 Fourth Avenue Suite 800 Seattle, WA 98121 Phone: 1-888-916-SPOT Email Highspot Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2015 How Mobile Measurement is Changing Brand and Agency Relationships Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands. More… SPONSORED BY: CONNECT with cultural leaders of a new…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 8, 2015 5 Common Mistakes in Setting Brand KPIs A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and marketing teams. More… SPONSORED BY: B2C Special Report:…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 4, 2015 How Companies Are Marketing with Virtual Reality In the next 10 years, virtual reality will grow into a $60 billion market. Here’s some interesting examples of companies using VR as a marketing tool today.…
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 3, 2015 20 Top B2B Customer Engagement Tips At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 2, 2015 Get On Fleek—Start Paying Attention to Gen Z The kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage. More… SPONSORED BY: Meetings & Travel Contacts from…
Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 1, 2015 The Future of Marketing Performance Management Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance. How can marketers measure and track success across all…