Having great B2B content isn’t enough. To make it work, you need to understand the patterns of how prospects engage with your content marketing.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 16, 2015 Cleese and Offerman See the Funny Side of Content Marketing And now for a marketing article with not quite so much spam in it—but a lot of bacon. Content Marketing World gave attendees a chance to laugh at themselves, with keynotes by Monty Python…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2015 Key Must-Haves for Data Optimization If you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—your marketing campaign will fail. In this special report, discover the…

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 11, 2015 How to Start a Facebook Group This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers. More…   SPONSORED BY: Get Answers,…

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Cross-functional alignment among sales, marketing and product organizations can help companies achieve up to 15% higher profitability. This eBook demonstrates seven simple steps you can start today to align your sales and marketing teams.

This eBook provides a high level view of the four building blocks necessary to ensure your sales team is connected to the right content to influence the right engagement with your prospects.

This guide walks through eight reports that answer the key business questions about sales content and shows how to use them to optimize the way your company engages with customers.