CM Weekly August 18, 2019 Marketing has its ups and downs. Campaigns for Universal Pictures’ horror film “The Hunt” included a violent video that generated an onslaught of outrage. The film follows kidnapped conservatives being hunted for sport by billionaire liberals. Shortly after marketing was paused following mass shootings in Ohio and Texas, the film’s…
Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.
The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.
CM Weekly August 10, 2019 Does it feel like sometimes you just can’t get it right? This week, we take a look at a few spectacular bloopers big brands have recently made when marketing to women. Macy’s tried selling dinner plates designed with portion sizes labeled "skinny jeans," "favorite jeans" and "mom jeans." That debacle…
Despite all the conversations, insights and education around marketing to women, some brands still don't get it.
A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.
CM Weekly August 3, 2019 Are your family vacations idyllic, or more like the Griswold’s adventures? Ours are usually somewhere in between. Still, the risk of kids bickering and Wally World being closed for repairs doesn’t scare off the almost 100 million Americans who will embark on trips this year. We’ve got travel on the…
CM Weekly July 27, 2019 It’s beginning to feel a bit like Christmas in July, isn’t it? After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what…
Competition has never been fiercer as consumers are now just as likely to choose a new product or category as they are a direct competitor.
In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.