These five agency owner mistakes aren’t unique, and fixing them isn’t optional.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Lists featured this week include DoggyLoot and Paula Young.

Here's five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

In yet another stroke of bad news for daily deals, a survey conducted by Reply.com found that the majority of local merchants in the U.S. haven’t run a daily deal in the past six months. More than 6 out of 10 respondents said it’s unlikely that they’ll run such a campaign in the near future.…

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Consider this the golden age of data in marketing.

Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We…