Sitecore is the global leader in customer experience management software committed to helping marketers own every customer experience. We provide a truly automated, flexible, and predictive customer experience management platform that seamlessly combines web content management with customer intelligence to drive real one-on-one engagement with every customer at every touchpoint.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 25, 2015 5 Data-Driven Ways to Optimize Holiday Marketing Sure, your holiday marketing plan was finalized months ago. But there are still small adjustments e-tailers can make that can have a big impact before Santa makes his arrival. Here's 5 ways to make your holiday marketing…
Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be target5ed to ver5y specific audiences to capture high-quality leads and engagement.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 24, 2015 Presenting the 2015 IM+T Award Winners! Congratulations to the winners of Chief Marketer's 2015 Integrating Marketing + Technology Awards! IM+T celebrates brands and their partners that have embraced marketing technology solutions. Read more about…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 20, 2015 Chinese (Somehow) Attach Models to Buses for Marketing Stunts It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these…
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action. The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved,…
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2015 Marketing Agencies Want Talent Focused on the Big Picture Where are the agency stars of tomorrow coming from? Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent. More… SPONSORED BY:…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 17, 2015 5 Tenets to Reach Multicultural Millennials: Moet Hennessy Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to…