Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Coke & Pepsi Call Truce for Veteran’s Day In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans. More… SPONSORED BY: How to Uncover New…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Organically Growing Your Email Subscriber List: 6 Tricks Your email subscriber file is one of your most valuable marketing assets. Here's a few key ways that brands are creating signup-worthy email list capture forms. More……
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 11, 2015 Multicultural Marketing Lessons from Allstate At the ANA's Multicultural Marketing Conference this week, Allstate Insurance's Georgina Flores shared how the brand is using a social-first strategy to connect with the LGBT, Hispanic and Asian/Indian communities. More… SPONSORED BY: SPECIAL OFFER! Test ANY MEREDITH titles…
Here's few key ways that brands today are creating signup-worthy email subscriber list capture forms.
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 10, 2015 SMS + App Push=Increased Customer Engagement Through the inclusion of SMS into a marketer's mobile app strategy, brands can enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy. More……
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 6, 2015 Beware! 12 Scary Agency Monsters to Watch Out For Halloween may be over, but there are still 12 types of scary monsters that can haunt your agency. Their out there, roaming the halls, looking…
For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here's an overview.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 5, 2015 What Sales Leaders Can Learn from Spock and Kirk Just as Captain Kirk and Mr. Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations…
How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.