Search Results for: data

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates.

Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos

Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward.

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.