With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Using Marketing Dashboards to Visualize Success Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Where CMO’s are Spending Budget and…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Hey You! Agencies in the Tri-State Area! With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14. More… SPONSORED…

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 The ABCs of ABM: Getting Started in Account Based Marketing Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan. More… SPONSORED BY: Hart…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 24, 2016 Marriott VP Digital Marketing on Digital, Apps and Guests Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital. More…   SPONSORED BY: Valvoline “Reinvention Project”…

The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.

Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital.

Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.