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Chief Marketer-This Week 5-20-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 19, 2016 4 Must Do’s to Successful Cross-Channel Marketing Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs. More…   SPONSORED BY: Natural Selection 2016 Agency Profile…

Chief Direct Marketer 5/18/16

|  by Tony Campana

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 18, 2016 Using Marketing Dashboards to Visualize Success Live from Gartner's Digital Marketing Conference, Gartner's Marty Kihn shares how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Accelerate Your Pipeline Success with these Serious…

Chief Marketer-This Week 5-13-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 13, 2016 Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands. More…   SPONSORED BY: Digital…

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patty Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Chief Business Marketer 5/12/16

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 12, 2016 5 Tips for Getting More Out of Marketing Automation New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments. Here's five ideas.  More… SPONSORED BY: Productive Prospects Trained…

Slowing the Threat of Ad Blocking: 5 Ideas

|  by Susan Bryant

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.





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