Search Results for: data

A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.

Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.

Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.

The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.

The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers’ dreams. The VOR’s Jordi Neves took us behind the scenes in Newport.

Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.

Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.