There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 10, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 4, 2017 How to Pitch Your Content: Tips & Tools for Getting More Exposure Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content…

Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here's why.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 13, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.…

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 30, 2016 The Buzz: Marketers Share What (And Who) to Watch in 2017 Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016. More… SPONSORED BY: Reach Over…