Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 13, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: The HGTV Lodge – Case Study…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: Where CMO’s are Spending Budget…

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda.

There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences.