Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.

Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2017 Snap a Guinness Mustache to Benefit Charity The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day. More……

In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.

Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 16, 2017 Exclusive B2B Lead Gen Survey  What are the best sources of leads? What the the biggest issues in lead attribution? In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the…

Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.

Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.

Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the "Clean Start" campaign and the challenges working with Ryan Lochte.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.