Search Results for: data

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Analyzing inbox placement helped Liberty Mutual create models to determine recipients’ likelihood to engage with their messages.

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.

Marketers to realize that humans need data as much as data needs humans. Here’s why.

Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.