A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2016 Everything Old is New Again—And That’s What Millennials Love Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that. More…   SPONSORED BY:…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 9, 2016 Should You Pay Attention to Augmented Reality Marketing? Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement. More… SPONSORED BY:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 4, 2016 The Essential Role of B2B Content Marketing Having marketing automation or ABM is great, but if a B2B organization doesn’t have content marketing in place to back it up, those initiatives are doomed to fail.…

With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2016 Chief Direct Marketer 8/3/16 More… SPONSORED BY: Where CMO’s are Spending Budget and Resources: Marketing Across the Buyer’s Journey in 2016 On-Demand Webinar Watch and discover where the marketing money is going – and why – and how to set your organization up for…

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

Try these four musts to improve ROI with influencer marketing.