Search Results for: data

Forrester just released its 2019 predictions for
CMOs—and what a year it will be.

A new holiday trends report helps marketers
understand the frazzled holiday shopper.

A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

Don’t miss Dan Toth’s exclusive and insightful presentation Nov. 8 during Chief Marketer’s
free “Content-First Marketing” virtual event 11:00 AM-2:30 PM.

Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales.

An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Do you have the right data strategy in place to create customer engagement and  trust? Here’s three crucial things to remember.