Search Results for: loyalty

Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.

Office supply chain Staples is looking for a few good photos that it can turn into posters.

Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

Planning to use a live check as a promotional hook? Think again. Chase Bank and Trilegiant Corp. got into hot water with 17 states over the use of this

Nearly 110,000 records are available on the Excite.com Postal Address
file. Roughly 65% of those who visit the Excite.com Web site register as
members and provide information about their interests.

MetaResponse Group recently assumed management of the Americans Fighting
Illegal Immigration file. More than 180,000 names are available.