Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?

The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.

One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy

Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media

Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an…

Marketers who focus their analytics efforts on prospecting are falling into a trap, argues Forrester Research's Srividya Sridharan. They place too much emphasis on channel-focused metrics, while giving short shrift to retention and long-term value measurements.

Pitney Bowes is launching a direct mail, radio and online campaign to generate awareness of its expansion into customer communications management.

Red Bank, NJ - July 26, 2011- Paramax, a leader in the incentive technology industry, announced today that The Awards Marketplace has expanded its staff and award offerings to serve the evolving needs of the incentive industry. The Awards Marketplace functions as the...

A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand's marketing executives conducted tests and research. But they also asked their mothers. The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale's youth-focused brand. It was created more for the mothers who buy…