Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.

Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.

I saw this sign on a gas pump last Tuesday while I was driving to Boston for the Shop.org Annual Summit. And it made me feel 10 years younger. Even if Irving is piloting its rewards program, it shouldn't be so 20th-century user-friendly (oxymoron) ...

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Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:

Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it's chief executive and finds itself potentially...

A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.

New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.

Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.