Search Results for: loyalty

Millard Group Inc. has assumed management of the High Country Gardens
file. This cataloger has 59,000 last-12-month buyers.

Millard Group Inc. has assumed management of the King Ranch Saddle Shop
catalog file. Some 29,000 last-12-month buyers are named.

Publicis Groupe will take a giant step into digital marketing when it buys Digitas Inc. for $1.3 billion.

Millard Group Inc. has been appointed to serve as list manager by For
Counsel Inc. This cataloger has 26,000 last-12-month buyers.

You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

Terrence Smalley, a longtime online marketing executive, has formed Outonthenet.com, a loyalty-marketing firm catering to the lesbian, gay, bisexual and transgender (LGBT) market.

A list of 351,561 buyers is available from the Spice Catalog. The
average unit of sale for adult videos and other sexually oriented
products was $60.

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

Douglas Publications LLC has selected MeritDirect to take over
management of its vast list portfolio, effective Jan. 1. The Douglas
Publications postal and e-mail master files have 355,000 and 160,000
e-mail addresses, respectively.

Wenner Media LLC has tapped Worldata to become its list manager,
effective Jan. 1. This appointment includes Rolling Stone, US Weekly and
Men’s Journal magazines.