Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.

A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.

B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 3, 2017 Pre-Super Bowl Marketing is an All-out Blitz Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday. Here's a…

Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.

Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 7, 2017 Amazon and PayPal in Online Payment Talks Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue. More… SPONSORED BY: Improve Sales…

In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery!

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.