Search Results for: virtual assistant

    Thursday November 18, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Amid ongoing allegations and investigations against executives and staff members at Activision Blizzard, the Wall Street Journal published news this week that – despite claims to the contrary – company CEO Bobby Kotick was directly aware of harassment […]

    Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]

  Friday November 12, 2021 LaLiga is cashing in, locking in a new eight-year TV deal with Televisa – valued at $70 million per year according to multiple reports – that doubled the money the Spanish soccer league makes from its media rights in Mexico and Central America. The deal, brokered by LaLiga North America, […]

To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.

Payment app Klarna is leveraging the growth of esports and gaming during the pandemic as a means to reach consumers through shoppable livestreamed Twitch events.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.

Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.