We encountered an agency dream-come-true when Parmalat asked us to help it launch a new premium cookie and to assist in the product's conception.Our first

Imagine a market in which virtually all of your potential customers already own one or more of your products. Imagine further that most of these customers

EBay, the online auction service, had a problem earlier this year: Although visitors to its "my eBay" Web pages were able to specify the categories they

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Successful promotional licensing begins with the right choice of a partner, whether that's a peppery affair with the Spice Girls or a swinging night on

Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other "new" syrup brand, Log Cabin, bought

When Kenny Loggins played "Footloose" at Camp Jeep this summer, Lou Bitonti couldn't sit still. As merchandising manager for Chrysler Corp. division,

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If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.