In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers' pockets.In the rapidly emerging battle to reach

For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,

Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy "reinventing the wheel" - using the

The whole point of shopping on the Web is the convenience of shopping at home, right? Maybe not.Santa Monica, CA-based Virtual Emporium (www.virtualemporium.com)

An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will

Talk about organized.Say, for instance, that you're Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

They're spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers' needs, values and expectations, and subsequently providing value

Strategy is the art of making use of time and space. I am less chary of the latter than the former; space we can recover, time never. - NapoleonQ. What