Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.

Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.

Executing a comprehensive content marketing strategy isn't an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 25, 2017 Maltesers Foosball Helps Mars Engage Teens Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK. The marketing team is targeting teens and they're not so easy to wrangle.  More……

Kind Snacks Facebook tool helps us be more amenable to making friends outside of our own social bubbles to connect with people beyond our everyday network.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 21, 2017 Why Didn’t Adidas Learn from Past Gaffes? There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible. More…   SPONSORED BY: Masters of Brand Activation A…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 20, 2017 The Secrets to B2B Email Success? Urgency and Clarity If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best…

Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 18, 2017 How Web Design Can Influence Conversion Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale. Here's how.  More… SPONSORED BY:…