Search Results for: content marketing

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

With Univision’s Upfront presentation set for Tuesday, June 16, Steve Mandala, President of Advertising Sales and Marketing for Univision Communications, shares insights on how Univision has weathered the 2020 storm, and its sunny expectations moving forward. What impact has the pandemic had on Univision’s Upfront season?  We understand that there has been trepidation, especially early […]

How the security software company created a live event with energy–despite the remote viewership.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.

How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.

Lessons learned for B2B marketers to consider when taking an in-person event online.