Search Results for: content marketing
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Acquisition
Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19
Six ways brands can communicate effectively to customers.
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Digital
Optimal Social Media Engagement Times For Marketers Amid COVID-19
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
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Cynsiders
Four Things Members of the Coalition for Innovative Media Measurement Are Doing Now To Manage the Current Crisis
“Crises have a way of forcing and accelerating change,” says Jane Clarke, MD and CEO of the Coalition for Innovative Media Measurement. Prior to the COV(D-19 pandemic, buyers and sellers were already moving full steam ahead with a focus on audience-based buying or impressions-based buying in a manner that made consideration of the platform and […]
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Data Driven ROI
Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.
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Social
NFL Draft Partners With FaZe Clan on First Esports Clothing Collab
The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
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Acquisition
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
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Acquisition
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Digital
Five Trends in Video Creative on YouTube in New COVID-19 Normal
Five trends in video creative popping right now on YouTube.
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Cynsiders
Apple TV+ Series HOME: Big Ideas for a Small Planet
Globe-spanning HOME explores the world’s most innovative dwellings, and the the boundary-pushing visionaries who dared to build them. Doug Pray, an executive producer of the docu-series, talks about what will surprise viewers, working with Apple TV+, and how the COVID-19 pandemic affected the show’s debut. Home arrived in its entirety on April 17. What is […]
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Acquisition
Brands Turn to Influencer Marketing and Repackaged Content During Pandemic
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
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