How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.

CM Weekly September 25, 2022 For New York City-based consumers familiar with the FreshDirect brand, its orange and green delivery trucks may come to mind first. But the 20-year-old company wants to be known as a high-quality food and grocery retailer first—and a delivery service second. “We're intimately knowledgeable about fresh food, curated experiences and…

A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.

CM Weekly September 18, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…

A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.

We asked a few PRO Awards judges to share their top promotional strategies, which brands they think are killing it in the marketplace, where they find inspiration, and more.

CM Weekly August 16, 2022 The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You've got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what's going to help…

CM Weekly August 14, 2022 The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You've got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what's going to help…

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.