We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

CM Weekly October 30, 2022 Hiring a diverse workforce “just makes good business sense,” said JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, speaking at a panel discussion on inclusive hiring practices at Amazon’s unBoxed conference this week. “Diverse and inclusive organizations outperform their competitors,” he added, offering up several compelling internal…

CM Weekly October 23, 2022 Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Barriers to utilization include overlap among…

CM Weekly October 16, 2022 Last week we brought you metaverse marketing strategies from iHeartMedia and State Farm executives, who dished on co-creating a new activation on Roblox, leveraging synergies between the two brands, the future of music in the metaverse, and more. This week, we’re sharing part two of our conversation with these trailblazers,…

Ten tips for creating a killer influencer event.

CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…

CM Weekly OCTOBER 2, 2022 When 22 percent of consumers would rather spend a night in jail than deal with customer service, according to a recent Twilio report, you know there’s a problem. Slight hyperbole? Most likely. But it’s a fair point. Frustration with customer service is a real thing, and it can make or…

CM Weekly September 30, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…