CM Weekly September 30, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
CM Weekly September 18, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company's first retail innovation incubator.
CM Weekly August 25, 2022 In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for being too much boondoggle and not enough substance. But in 2022, after a three-year hiatus, the air of…
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.
CM Weekly August 9, 2022 Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives in attendance. A standout was Meta, sporting a (relatively) new name, and…
CM Weekly August 7, 2022 Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives in attendance. A standout was Meta, sporting a (relatively) new name, and…