CM Weekly December 4, 2022 “With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is…
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
Spooky metaverse experiences from several brands that went the digital route this Halloween.
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
Ten tips for creating a killer influencer event.
CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
CM Weekly OCTOBER 2, 2022 When 22 percent of consumers would rather spend a night in jail than deal with customer service, according to a recent Twilio report, you know there’s a problem. Slight hyperbole? Most likely. But it’s a fair point. Frustration with customer service is a real thing, and it can make or…
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.