podcast marketing Archives

AI

Why Podcast Ads Are Underleveraged—and How Brands Can Benefit

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? Our columnist explores the disconnect and how brands can capitalize on the medium.

Digital

How Marketers and Communicators Are Using Podcasts as a Messaging Tool

Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here’s how marketing and communications professionals are tapping the medium to elevate their brands.

Demand Gen

Considerations for Marketers Launching a Branded Podcast

Before investing in a podcast, brands can determine its potential value by asking these specific questions.

Engagement

Tips for Finding a Niche Idea for a Podcast

Tips for pinpointing a specific niche podcast idea that your brand can speak to.