Search Results for: content marketing

By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]

Considerations for retail marketers when engaging consumers on their mobile devices.

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Ronald Day, President of Entertainment and Content Strategy, NBCUniversal Telemundo, outlines the company’s new omnichannel approach, and the programming aimed at future-proofing the company’s business. Last year, Telemundo restructured to boost content production. What changes have you made, and what results have you seen? In December of 2020, Telemundo launched a reorganization designed to fuel […]

Five types of Instagram posts businesses can use to boost engagement.

Reaching the growing Spanish-language audience means much more than telenovelas these days.  Luis Silberwasser, President of Univision Television Networks Group, shares his insights on creating and curating content that has impact. Tell about the Spanish-language audience and how it might be changing. The U.S. Hispanic audience is over 60 million strong and represents nearly 20% […]

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.